Netflix launches dedicated family content section

canada.com

In an effort to give families an easier way to view family and child-friendly content, Netflix has created a new section specifically designed  for the average family’s summer entertainment needs.

It features specially curated content lists that will appeal to children and families. According to a recent Netflix press release, 54 per cent of parents with children under 12 want it to be easier to entertain their family in the summer months. This survey was conducted by Ipsos Reid on behalf of Netflix.

“With the Netflix Families page, we’ve used our proprietary algorithm to create lists we think families will love,” Ted Sarandos, Chief Content Officer, said in a recent press release.

This new list has categories like “family movie night,” “TV for curious kids” and “Are we there yet? Great titles to take on vacation.” Netflix already also has a “kids” sub category as well.

Yesterday, Netflix announced a…

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